Wines that inspire, crafted with purpose.
We are an award-winning purveyor of wines spanning multiple origins and available in more than 50 countries worldwide.
Part of Chile-based Viña Concha y Toro, one of the world’s largest and most respected wine companies, Viña Concha y Toro USA is a leading U.S. marketer of wines. We are also the nation’s primary importer of South American wines, overseeing a portfolio of high-impact brands from diverse origins.
Our California-based winery, Bonterra Organic Estates, is a sustainability pioneer and the nation’s leading organic winery. Based in Mendocino County, recognized as the 2024 American Wine Region of the Year by Wine Enthusiast, we craft exceptional wines that honor the land and set the standard for responsible winemaking.
Our Mission
We build a collection of distinct brands that strengthen the human environment and ignite impactful conversations over a glass of wine.
Our Values
Our values are the heart of our culture. They define who we are and guide every decision we make across the organization.
We build trust by communicating transparently, honoring our commitments, and approaching each other with goodwill. We strive to create an environment where people feel confident sharing ideas, raising concerns, and learning from mistakes.
We value diverse perspectives and the different experiences people bring, and aim to make sure everyone feels heard in our work together. We strive to create fair opportunities and environments where people can do their best work.
We champion empowerment by entrusting individuals with responsibility and decision-making authority. By investing in development, recognizing accomplishments, and encouraging initiative, we create a culture where people feel confident to lead, innovate, and grow.
We seek to strengthen resilience by empowering individuals to take ownership and make decisions with confidence. By investing in growth, recognizing achievements, and encouraging initiative, we create a culture where people can adapt, innovate, and thrive in the face of change.
Our History
Inspired by decades of pioneering leadership across our global family of wineries, we continue to advance sustainable practices and craft high-impact wines. Our history is rich with milestones that reflect our commitment to innovation, sustainability, and excellence.
1883
Viña Concha y Toro is founded by Chilean politician and businessman Don Melchor Concha y Toro.
1933
Viña Concha y Toro is listed on the Santiago Stock Exchange and makes its first export, setting the stage for a global export business in years to come.
1963
The Casillero del Diablo brand launches, beginning a new era of wines crafted with complexity in mind.
1968
In California, the Fetzer family crafts its first commercial vintage and kicks off one of America’s great winemaking stories. Guided by Barney Fetzer, the Fetzers go on to build a legacy in Mendocino County while bringing a dream to life: offering quality wine, responsibly crafted, for everyday enjoyment.
1983
Building on the growing popularity of Fetzer wines, the Fetzers open the Valley Oaks Food & Wine Center in Hopland. During its 23-year tenure, this visionary hospitality center plays host to celebrity chefs, passionate gardeners and thousands of guests who travel from near and far to experience the farm-to-table lifestyle and Fetzer wines.
1985
Then-winemaker Paul Dolan hires Dennis Martin as his assistant. When the Fetzer family sells the business to Brown-Forman in 1992, Martin becomes director of winemaking and remains on board when Chile’s Viña Concha y Toro acquires Fetzer in 2011. He retires as vice president of winemaking in 2015, after 30 years with the company.
1987
We begin farming organically for Bonterra Organic Vineyards, long before organic products become widely available in America. The inspiration for farming this way was simple: organic grapes produce the purest expressions of the grape varieties and the land on which they are farmed.
1988
Don Melchor, the first ultra-premium wine in the Chilean wine industry, launches.
1990
Long before sustainability was a trend, the Fetzers and their colleagues looked for ways to farm and make wine in harmony with the environment. As early as 1990, they begin tracking and reducing waste and energy use. Thanks to this legacy, we are proud to be TRUE zero waste certified and to operate on 100% renewable electricity today.
1993
Wines bearing Bonterra’s name and the phrase “made with organic grapes” debut. The wines’ signature style—offering purity of flavor alongside balanced character—lays the foundation for a loyal following, one that continues to flourish today while contributing to America’s growing passion for the organically farmed wine category.
2010
Our winery is certified for sustainable practices in the first year of the Certified California Sustainable Winegrowing program. We adhere to guidelines promoting sustainable winery practices day after day, harvest after harvest, and vintage after vintage.
2011
Viña Concha y Toro, Chile’s largest winegrower and exporter, purchases the company from Brown-Forman. Viña Concha y Toro brings over 130 years of expertise and passion in winegrowing to its stewardship of our landmark California winery.
2011
Concha y Toro is named Most Admired Wine brand in the World by the drinks business.
2014
We launch 1000 Stories, a bourbon barrel-aged California Zinfandel that reflects America’s pioneering spirit. The 1000 Stories collection celebrates the innovation that comes from collaboration and has inspired a new wine category: spirits-barrel-aged wines.
2015
Building on decades of responsible practices, our winery becomes certified as a B Corporation. B Corps are businesses certified for being better for the environment, better for communities and better for workers. We are proud to be in the company of admirable brands like Patagonia, Ben & Jerry’s and Seventh Generation.
2016
Bonterra Organic Vineyards is named American Winery of the Year by Wine Enthusiast, the first time the award is conferred on a winery focused of organic winegrowing. Celebrating 30 years or organic farming in 2016, Bonterra continues to outpace growth of the broader wine category and garner acclaim for its collection of organically farmed wines.
2017
Our winery is among 19 global enterprises and the only wine company to receive a “Momentum for Change” Climate Solutions Award for climate action at the UN Climate Change Conference in Bonn, Germany (COP23) in November 2017.
2019
For the second time, we are named a “Best for the World” Changemaker by the nonprofit B Corp certifier, B Lab Changemakers. This award is based on a comprehensive assessment by B Lab and recognizes our global B Corporations’ measurable, verified progress towards enhancing our leadership in sustainability in the wine industry and beyond.
2022
To reflect our evolving multi-origin collection and build on longstanding commitments to impact and innovation, we change our name to Viña Concha y Toro USA. In Hopland, our Mendocino County winery becomes Bonterra Organic Estates, reflecting our heritage of organic winegrowing and responsible winemaking in California.
2024
Mendocino County, where our California winery is based, was named American Wine Region of the Year by Wine Enthusiast.
2024
The 2021 vintage of our icon brand, Don Melchor, is named the #1 wine of 2024 by Wine Spectator, elevating Chilean wine to the global stage.
