July 13, 2022

Bonterra Organic Estates Recognized as a 2022 B Corp “Best for the World” for Exceptional Impact on the Environment

Company’s longstanding commitment to regenerative agriculture and climate-friendly business practices lands it in the top five percent of global B Corps in the Environment impact area.

Bonterra Organic Estates, a Certified B Corporation and leader in responsible business practices, has been named a 2022 Best for the World™ B Corp™ in recognition of its exceptionally positive impact on the environment. This recognition celebrates Bonterra Organic Estates’ longtime regenerative business operations and puts the company in the top five percent of similarly sized global B Corps for positive environmental impact.

The Best for the World recognition is administered by B Lab, the global nonprofit network that certifies and mobilizes B Corps, which are businesses that meet high standards of positive social and environmental performance, accountability, and transparency. B Lab annually grants the Best for the World distinction to Certified B Corps whose verified B Impact Scores in the five impact areas evaluated in the B Impact Assessment — community, customers, environment, governance, and workers — rank in the top five percent of all B Corps in their size group.

After being recognized as a Best for the World “Changemaker” in 2018 and 2019 for making the most positive improvements to their overall impact, Bonterra Organic Estates, then known as Fetzer Vineyards, achieved an “Outstanding” New B Corp Score of 130 during its recertification in 2021, a notable 37% increase from its previous score. Now, the company adds the 2022 “Best for the World” in the Environment impact area designation to its accomplishments.

“Bonterra Organic Estates has championed regenerative organic agriculture and responsible business practices since our founding, and we are honored to be in this position of leadership within the global B Corp community,” said Giancarlo Bianchetti, CEO of Bonterra Organic Estates. “Looking ahead, we plan to build on this momentum and will continue to develop forward-thinking initiatives, both within the environment impact area and beyond.”

In 2020, the winery declared a climate emergency and committed to achieving climate-positive operations by 2030. The winery is now more than halfway to its goal thanks to significant emissions reductions efforts and pioneering Climate Neutral Certification, which it achieved for its two largest brands, Bonterra and Fetzer, in 2021.

Additionally, Bonterra Organic Estates is presently the largest winery in the world to achieve Regenerative Organic Certification™ (ROC™), having secured Silver-level certification for all of its estate vineyards and winery in 2021. Prioritizing soil health, biodiversity, and the well-being of animals, workers, and the climate itself, this approach aims to repair a damaged planet and create a better future for all.

“With regenerative organic agriculture, farmers have the opportunity to be global superheroes. These practices make measurable, positive differences in the health and resilience of our environment and communities,” said Joseph Brinkley, director of regenerative farming for Bonterra Organic Estates. “The Best for the World designation shines a spotlight on these efforts, and will help us continue to share best practices with others.”

In addition to regenerative organic agricultural practices, Bonterra Organic Estates’ comprehensive environmental management system addresses waste generation, energy usage, water usage, and carbon emissions. In 2014, it became the first winery to achieve platinum certification through TRUE Zero Waste. More than three-quarters of all the company’s product input materials come from recycled, reused, or certified sustainably produced sources, and byproducts of wine production are composted. Smart water meters throughout the winery’s Hopland, California campus allow for swift identification and resolution of leaks and water waste incidents in real time. The Hopland campus also relies 100% on renewable energy sources.

Long an industry leader in modeling planet-friendly business practices, Bonterra Organic Estates continues to advocate for climate-smart policies at the state and national levels. In 2015, the company became the first recipient of the California Green Medal Leader award, which recognized the winery’s longstanding sustainability commitments and leadership in the California wine industry. In 2017, Fetzer Vineyards was the only winery in the world to be commended at COP23 by the United Nations Climate Change secretariat, which recognized the winery’s work toward a climate positive future with a Lighthouse “Momentum for Change” Climate Solutions Award.

Jun 14, 2022

Bonterra® Enters Sparkling Canned Wine Category with Organically Crafted Bubbles

Acclaimed organic vintner unveils carbonated cans, furthering leadership in super premium wine

Bonterra Bubbles launch image

On the heels of its pacesetting Climate Neutral certification, Bonterra Organic Vineyards, the organically grown wine category leader,1 builds on its incredible growth trajectory and success with the release of Bonterra Bubbles. The new collection of refreshingly fizzy 250ml cans, dubbed Bonterra Bubbles, aims to meet consumer demand for two surging categories: organic products and RTD (ready-to-drink) offerings. Available nationwide, Bonterra Bubbles debuts with a California Rosé and Brut, priced at $4.99 per can. This innovation follows the brand’s 2019 release of still canned wine in four-packs, the first nationally available organically farmed wine in cans.

“With the increasing variety of consumption occasions, the release of Bonterra Bubbles expands how, when and where consumers can enjoy Bonterra,” said Hilary Butler, director of marketing for Bonterra. “This expansion into sparkling canned wines signals our continued commitment to deliver on consumer trends and values. Bonterra Bubbles offer the same great quality as our acclaimed 750ml portfolio and will certainly be a crowd pleaser.”

As consumers continue to reach for alternatively packaged beverages, canned wine is poised for success. By 2028, canned wine is expected to be a $571.8 million-dollar market, with the popularity of sparkling selections remaining a bright spot in the category.2 Meanwhile the market for natural and organic products continues to boom and is estimated to reach $400 billion by 2030,3 with the production of organic wine projected to grow 10.2% between 2022 and 2030.4

“Organic winemaking is all about balance, and these cans strike the perfect balance between good quality wine and a style that doesn’t take itself too seriously,” said Winemaker Jeff Cichocki. “The versatility that comes from the purity of fruit flavor, lively acidity and carbonation, opens the door for fun and sometimes unexpected pairings: crispy, panko-crusted onion rings are my go-to for our Rosé. At the end of the day, the only guideline when cracking open a can of Bonterra Bubbles is to simply enjoy it.”

Launching with non-vintage canned Rosé and a white blend Brut, Bonterra Bubbles invites consumers to enjoy the brand’s low-intervention, organically farmed wine with a playful twist and effervescent attitude. Cichocki crafts the wines exclusively with certified organic grapes grown in California, blending varieties such as Grenache, Mourvèdre and Malbec in the Rosé, and Viognier and French Colombard in the Brut to create fresh, fruit-driven selections. Following fermentation and aging in stainless steel tanks for ultimate freshness, Cichocki ensures the blends are full of flavor and low in alcohol—the Brut comes in at 12% ABV and the Rosé at 12.3% ABV—before the wines are carbonated to create crisp, sessionable sippers with a refreshing, clean finish.

To celebrate the launch, Bonterra plans to unveil Bubbles during the Aspen Food & Wine Classic running June 17-19, and has teamed up with multiple influencers and brand ambassadors to be some of the first to try it.

“We are thrilled to be able to bring Bonterra Bubbles to the mountains this year—to retailers, restaurant owners, and brand ambassadors,” said Butler. “Bubbles offers that effervescent, perfectly balanced sip you’ve come to expect from Bonterra. We’re so pleased to make it easier than ever to enjoy.”

Bonterra Bubbles is available at retailers nationwide and online. To learn more about Bonterra Bubbles, follow the brand on Instagram and Facebook @Bonterra or visit Bonterra.com.

ABOUT BONTERRA

Leading with the belief that wine making is a collaboration with the land, Bonterra has been farming organically since 1987. Inspired by the purity of organic fruit, Bonterra has a low-intervention approach to wine making—its winery is certified organic, sustainable, and TRUE Zero Waste and operates on 100% renewable energy. Organically farmed and masterfully made, the Bonterra Organic Vineyards collection epitomizes wines that are perfectly in tune with nature. In addition to a widely available selection of organically farmed wines that includes Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Merlot, Pinot Noir, Rosé and Zinfandel, Bonterra crafts a trio of sought-after single-vineyard offerings from estate vineyards in Mendocino County.

Bonterra is the world’s first organically farmed wine brand to be Climate Neutral® certified, meaning it takes responsibility for its emissions across its entire business scope. As part of the largest Certified B Corp wine company in the world, Bonterra advocates for policies around regenerative agriculture, healthy soils and sustainable water practices. Bonterra was awarded the 2020 California Green Medal in the Environment category in recognition of its legacy of environmental stewardship and ongoing leadership in climate-smart wine growing. More at www.Bonterra.com.

1 IRI L13 weeks ending 4-3-22. TTL US MULO + C
2 Grand View Research Market Analysis Report “Canned Wines Market Size, Share & Trends Analysis Report By Product (Sparkling, Fortified), By Distribution Channel (Supermarket & Hypermarket, Online), By Region (APAC, North America), And Segment Forecasts, 2021 – 2028,” Link: https://www.grandviewresearch.com/industry-analysis/canned-wines-market 
3 New Hope Network: Shara Rutberg, “Technology, J.E.D.I. are key to natural products’ growth, data show”, Mar. 9, 2022. Link: https://www.newhope.com/market-data-and-analysis/technology-jedi-are-key-natural-products-growth-data-show
4 Grand View Research Market Analysis Report “Organic Wine Market Size, Share & Trends Analysis Report By Type (Red Organic Wine, White Organic Wine), By Distribution Channel (On-trade, Off-trade), By Region, And Segment Forecasts, 2022 – 2030,” Link: https://www.grandviewresearch.com/industry-analysis/organic-wine-market-report?utm_source=prnewswire&utm_medium=referral&utm_campaign=fmcg_21-feb-22&utm_term=organic-wine-market-report&utm_content=rd1

April 21, 2021

Fetzer® Wine Puts Sustainability in Spotlight in New Packaging, Debuting in Time for Earth Day

Heritage California Label Makes Clear Its Bold Commitments to People, Planet and Purpose

Mendocino, County, Calif., April 21, 2021 – Fetzer®, the iconic California wine, announces new packaging and platforms that highlight its bold commitments to responsible business, delivering a streamlined look that foregrounds its forward-looking sustainable practices for consumers.

Debuting across the Fetzer collection, the package refresh includes updated graphics, colors and tagline, and a reimagining of Fetzer’s hallmark tree icon, enhanced with a water drop to signal a heritage of resource conservation. The new tagline, “Building a better tomorrow, since 1968,” is a nod to Fetzer’s sustainable roots and regenerative approach to business, while the winery’s foundational B Corp Certification is prominently called out on the capsule and back label. Driving support for the package update is a refreshed website and 360-degree communications campaign.

“While Fetzer has long been known as a champion of sustainability, the enhanced package allows us to truly embody what it means to lead with purpose,” said Rodrigo Maturana, senior vice president of marketing for Fetzer Vineyards. “Dialing up the prominence of B Corp Certification and enhancing our sustainability messaging with easy-to-read icons enables us to quickly convey our better business commitments and stand out at shelf for today’s busy consumers.”

Unlike other wines in the commercial popular segment, Fetzer offers sustainability within reach for shoppers who find products grounded in good in every aisle, and expect this same values-aligned offering from wine. Fetzer proudly carries the globally recognized B Corp Certification—the B stands for “benefit,” and refers to benefiting workers, the community, customers and the environment—as well as TRUE Zero Waste and CarbonNeutral® certifications, each now clearly called out on the back label.

Research shows that nearly six in 10 consumers are willing to change their shopping habits to reduce environmental impact,1 and 87% of Gen Y and 94% of Gen Z believe companies should address urgent social and environmental issues.2 “It’s exciting to be able to transparently highlight our verified performance across impact areas right on the package of our flagship wine,” noted Jessica Baum, director of regenerative development and sustainability for Fetzer Vineyards. “As consumers continue to call for brands to demonstrate social and environmental accountability, we are going beyond business and packaging as usual to show the good inside.”

At the helm of Fetzer winemaking today is Margaret Leonardi, recently named to the North Bay Business Journal’s 2021 40 Under 40 list of notable executives in the North Coast. Part of the Fetzer winemaking family since 2015, Margaret has overseen Fetzer’s acclaimed white wines in recent years, garnering more than 20 Best Buy commendations from respected wine critics,3 and was named head winemaker of the Fetzer label this year.

“This is an exciting moment in Fetzer’s history, and I am proud to embark on the next chapter of the brand’s enduring legacy in California,” said Margaret. “It feels good to know we are creating delicious wines that people love, while helping to build a more sustainable future.” Under Margaret’s stewardship, the Fetzer line today includes:

  • Gewürztraminer (SRP $10): the #1 Gewürztraminer in the U.S.; off-dry and aromatic, from cool-climate California sites;
  • Sauvignon Blanc (SRP $8): a crisp and zesty white from vineyards in Chile’s Central Valley;
  • Pinot Grigio (SRP $8): bright and fresh and perfect for picnics, from select California vineyards;
  • Riesling (SRP $10): a delicate and expressive cool-climate sipper with sourcing that includes Monterey;
  • Chardonnay (SRP $8): a beloved California Chardonnay known for its balanced style, fresh fruit character and subtle richness;
  • Merlot (SRP $8): a vivid, red fruit-driven varietal with a silky-smooth texture, from California vineyards;
  • Cabernet Sauvignon (SRP $8): dark-fruited with rich oak tones, from select California vineyards.

View the collection and dive into Fetzer’s sustainability story at fetzer.com, and follow Fetzer’s grounded in good practices online at Instagram and Facebook.

About Fetzer
Part of the largest certified B Corp winery in the U.S., Fetzer is building a better tomorrow by making quality wines with a conscience and putting people and planet first. Embodying the B Corp ethos to use business as a force for good, Fetzer crafts delicious, go-to wines that minimize environmental impacts and elevate social responsibility. Winemaker Margaret Leonardi—the first woman to lead winemaking for Fetzer in its 50-plus-year history—balances a thirst for innovation with a dedication to quality in every glass of Fetzer wine. Her acclaimed collection of any-occasion offerings includes the #1 Gewürztraminer in the U.S., a beloved California Chardonnay, a trio of bright whites—Sauvignon Blanc, Pinot Grigio and Riesling—a richly textured Merlot and a bold Cabernet Sauvignon. Every sip is a step toward a more sustainable future. Learn more at fetzer.com.

¹Source: IBM Institute for Business Value in association with National Retail Federation: “Meet the 2020 consumers driving change” (global survey)

²Source: 2017 Cone Gen Z CSR Study: “How to Speak Z”

³Source: Fetzer white wines, score publication dates March 2018-March 2021: Wine Spectator, Wine Enthusiast, Wine & Spirits, Connoisseurs’ Guide to California Wine, Tasting Panel Magazine, Planet Grape (Catherine Fallis, MS), Beverage Tasting Institute, Ultimate Wine Challenge.

December 17, 2020

Bonterra Organic Vineyards Advertising Campaign Named 2020’s Best Organic Initiative by the Drinks Business

Leading California Winery Wraps Up Historic Year with Second Green Business Award

HOPLAND, Calif.Dec. 17, 2020 /PRNewswire/ — Bonterra Organic Vineyards (“Bonterra”) was awarded the 2020 Best Organic Initiative award by the drinks business (U.K.) for its widely viewed Tastes Like Saving the Planet advertising campaign. In its 11th year, the Green Awards recognize leaders in the global beverage trade industry who are catalyzing change with their environmental and social performance. Bonterra was commended by the publication this year for using humor to raise awareness among consumers about the importance of climate action, while also touting the benefits of regenerative organic farming, including better taste in the glass.

The annual Green Awards celebrate businesses that are going above and beyond to reduce their impact on the environment, making a difference in combating the climate crisis, and promoting news of their efforts to a wide audience. Acknowledging that organic wines, beers and spirits have entered the mainstream as a popular consumer choice, the judges this year sought to recognize a company or brand for its work in bringing a fresh approach to organics in the production, retail or on-trade arena, with an emphasis on efforts launched in the last 12 months.

“We are honored that our campaign was recognized by the drinks business among global organic initiatives as one that stands out, and makes an impact,” noted Rodrigo Maturana, VP of Marketing & International Business at Fetzer Vineyards, parent company for Bonterra. “We had a lot of fun with this campaign, which pokes fun at wine clichés while highlighting the important fact that regenerative organic farming can help save the planet,” he added.

Bonterra’s innovative Tastes Like Saving the Planet campaign ran from August through November 2020 predominantly on popular streaming platforms and targeted digital media networks. Garnering some nine million completed video views, the campaign was an on-brand complement to Bonterra’s regenerative organic advocacy efforts and comprehensive sustainability initiatives, ultimately elevating awareness for the transformational power of organics while building brand loyalty. Crucially, it also helped grow consumer awareness for how their purchases can help the planet—with a sip of good humor on the side.

In addition to the drinks business commendation, Bonterra is also the recipient of the 2020 California Green Medal in the Environment category, awarded earlier this year. Part of the Sixth Annual Sustainable Winegrowing Leadership Awards, the California Green Medal recognizes the leadership of wineries and vineyards committed to sustainability, and is presented by the California Sustainable Winegrowing Alliance, California Association of Winegrape Growers, Wine Institute, Lodi Winegrape Commission, Napa Valley Vintners, Sonoma County Winegrowers and Vineyard Team. Bonterra was among four awarded wineries and was singled out as the Environment winner, formally recognized as the California winery that “best demonstrates Environmental Stewardship through maximized environmental benefits from implementing sustainable practices.”

Up 21% this year,1 Bonterra has long been devoted to regenerative agriculture, farming exclusively organically since 1987. The winery’s mindful approach to farming includes beneficial practices like cover cropping, reduced tillage, compost application, animal grazing, integrated pest management, wildlife integration, and conservation of nearly 50% of its land as preserved wildland. These practices increase soil fertility and enhance the resilience of vineyards, with research indicating that regenerative agriculture leads to measurable climate benefits like increased organic carbon storage. Beyond the vineyard, Bonterra is certified Zero Waste and CarbonNeutral®, its energy is 100% green, and its team raises awareness for climate- and soil-beneficial legislation with legislators in California and Washington, D.C.

About Bonterra
Organically farmed and masterfully made, the Bonterra Organic Vineyards collection epitomizes wines that are perfectly in tune with nature. A celebration of the vitality derived from organic cultivation, the portfolio features wines coaxed from the earth by careful farming practices carried out on a dynamic network of estate and partner farms throughout California. In addition to a widely available selection of organically farmed wines that includes Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Merlot, Equinox Red, Young Red and Rosé, Bonterra crafts a trio of sought-after single-vineyard offerings from estate Biodynamic® vineyards in Mendocino County, and Elysian Collection Merlot, an elevated offering from organic grapes.

Long before organic produce filled the shelves of neighborhood groceries, the dedicated team at Bonterra was committed to organic and Biodynamic farming because they passionately believe that farms teeming with biodiversity— encompassing vines, insects and wildlife, and healthy soils—yield organic grapes leading to better wines. www.Bonterra.com

©2020 Bonterra Organic Vineyards, Mendocino County, California USA.

1 Source: IRI: TTL US MULO + CONV, VOL Sales, BONTERRA, CY 2020 ENDING DEC 6, 2020

SOURCE Bonterra Organic Vineyards

Related Links

http://www.bonterra.com

November 11, 2020

Casillero del Diablo Named New World Winery of the Year by Wine Enthusiast

America’s #1 Chilean import¹ and leading global wine brand recognized in the prestigious 2020 Wine Star Awards

HOPLAND, Calif.Nov. 11, 2020 /PRNewswire/ Casillero del Diablo has been named New World Winery of the Year by Wine Enthusiast, and will accept the prestigious 2020 Wine Star Award at a virtual ceremony hosted by the publication early in 2021. The recognition comes at a time when Casillero del Diablo is driving renewed growth among premium imported Chilean wines in the U.S., with a remarkable growth rate of +12.5%.2 The Wine Star recognition solidifies the winery’s reputation as a global standard-bearer for quality, while helping to advance visibility for Chilean wines in the U.S.

“It’s exciting to see the energy and momentum Casillero del Diablo has brought to the Chilean category in recent years,” said Adam Strum, Chairman and Publisher of Wine Enthusiast. “From building awareness of the tremendous 2018 vintage in Chile with the Extraordinary Vintage campaign, to continuing to deliver quality wines and engaging marketing that bring new consumers to wine, Casillero is a major driver for the business overall and a true Wine Star.”

Each year, the comprehensive media staff at Wine Enthusiast magazine nominates the most influential members of the alcohol beverage industry for the annual Wine Star Awards. In the words of the publication, the Wine Star Awards “celebrate the innovative trailblazers who are driving what consumers put in their glass every day.” Winners are selected based on factors such as company and brand vision, their impact on consumers and on the wine business, as well as wine trends.

“It is a tremendous honor to see Casillero del Diablo recognized with such a significant commendation,” said Giancarlo Bianchetti, CEO of Fetzer Vineyards, the importer for Casillero del Diablo. “This important recognition is the result of the efforts of our teams across Chile, the U.S. and around the world, and underscores the focus, devotion to quality, and innovation that are hallmarks of the brand.”

Casillero del Diablo released its first wine in 1966, though its heritage dates to the late 1880s, when the renowned Chilean wine pioneer Don Melchor de Concha y Toro spun a legend that his cellar was haunted to fend off wine thieves. Casillero del Diablo—the “Devil’s Cellar”—is today the #1 Chilean brand (750ml) in the U.S. and the #2 premium imported Cabernet Sauvignon in dollar sales.3

The winery’s recent Extraordinary Vintage campaign raised awareness for the entire category and the landmark 2018 vintage in Chile among a broad audience of U.S. consumers and trade through a 360-degree approach. Concha y Toro Head Sommelier Massimo Leonori featured in a suite of innovative, sensory-focused activations that came to life in key U.S. markets and online, building momentum for a terrific vintage and the tremendous quality inherent in Casillero del Diablo wines.

“I have been working at Viña Concha y Toro with Casillero del Diablo for more than 20 years,” said Marcelo Papa, Technical Director for Viña Concha y Toro, which owns Casillero del Diablo. “During this time, I have witnessed the incredible evolution and growth of this brand. This recognition makes me feel proud and reflects the extraordinary work that we have done together over the past decades.”

About Casillero del Diablo
Named for the “Devil’s Cellar,” where coveted wines were fiercely protected in the 19th Century, Casillero del Diablo was founded in the heart of Chile’s famed Maipo Valley in 1966. Twice hailed as the second-most powerful wine brand in the world by the Global Wine Brand Power Index, Casillero del Diablo crafts award-winning wines that evoke Chile’s extraordinary wine regions, shouldered between the rugged terrain of the Andes Mountains and the foggy coastline of the Pacific Ocean. The collection includes a Cabernet Sauvignon sourced primarily from Maipo Valley; a Carmenere consistently acclaimed by wine critics; a bright, coastal Sauvignon Blanc; and a crisp Rosé. With more than 50 scores of 90 points and above in recent years, Casillero del Diablo is an unforgettable source for exemplary Chilean wines that live up to their legend. CasillerodelDiabloUS.com

©2020 Imported by Fetzer Vineyards, Hopland, Mendocino Co., CA

1 Source: IRI TTL US MULO + C / 750ML Table Wine/ Chilean Origin / $ Sales, 9L case Sales, CWD Distribution/L52 Wks Ending 11.01.20
2 Source: IRI TTL US MULO+C / CdD / 9L case volume / L52wks ending 11.01.20
3 Source: IRI TTL US MULO+C / Imported Table Wine / Premium $8$10.99 / Cabernet Sauvignon / $$ volume / L52 wks ending 11.01.20

SOURCE Casillero del Diablo

Related Links

https://www.casillerodeldiablous.com

October 19, 2020

Fetzer Vineyards Declares Climate Emergency, Commits to Climate Positive Operations by 2030

Leading U.S. winery announces plans to pursue aggressive science‐based targets to transform business, committing to urgent action to keep global temperature rise below 1.50 Celsius

Mendocino County, Calif., October 19, 2020 – Fetzer Vineyards today announced it has signed a climate emergency declaration letter that recognizes the need to take definitive climate action now “to avoid irreversible changes to the planet and its inhabitants arising from the climate crisis.” In signing the declaration, Fetzer Vineyards agrees to accountable measurements tied to science‐based targets aimed at limiting global average temperature rise to below 1.5 degrees Celsius, and to becoming climate positive in its business operations by 2030. This declaration is in line with the California vintner’s long‐standing commitment to climate‐smart winegrowing, and ushers in a new era of planet action tied to measurable global needs in the face of the existential threat created by a rapidly warming planet.

“We have a moral responsibility as a business to take swift action on the climate crisis,” said CEO Giancarlo Bianchetti of Fetzer Vineyards, the world’s largest winery certified as a B Corporation and the recipient of a United Nations Momentum for Change award for climate action. “As the historic source of a significant amount of the planet’s greenhouse gases, the business sector has a unique opportunity to demonstrate leadership in the context of the climate crisis by eliminating emissions and drawing down carbon as rapidly as possible. This declaration reaffirms our commitment to doing so.”

Fetzer Vineyards’ commitment to achieving climate positive operations by 2030 means the winery plans to reduce greenhouse gas emissions throughout all scopes of its business, including transportation and product end‐of‐life, while increasing carbon drawdown through enhanced regenerative agriculture programs. This three‐step process of reducing emissions, insetting carbon, and offsetting any remaining unavoidable emissions will allow the business to become as carbon‐efficient as possible, then go further by sequestering more carbon than it is emitting. The winery commits to reporting regularly and transparently on its progress toward climate positive operations, with milestones tied to science‐based

targets and in line with the tenets of the United Nations Sustainable Development Goals (SDGs).

The SDGs are a global standard and the blueprint to achieve a better and more sustainable future for all, addressing global challenges faced around the world including poverty, inequality, climate change, environmental degradation, peace and justice. In keeping with the spirit of the SDGs, Fetzer Vineyards’ commitment to achieving climate positive business operations will require ensuring that initiatives provide for a “just transition” that takes into account the welfare of people and communities implicated by the climate crisis.

In declaring a climate emergency, Fetzer Vineyards, which has long focused on regenerative agriculture and climate‐smart business practices aimed at reducing overall environmental impact, signals a refocusing of its efforts toward even more ambitious, transformational initiatives to address the catastrophic nature of the climate crisis. The winery will pair this operational transformation with ongoing climate policy advocacy work and collaborative initiatives within the wine industry, with the goal to ignite collective action and avoid the life‐altering challenges the world will face if we fail to act.

FETZER VINEYARDS CLIMATE EMERGENCY DECLARATION

Fetzer Vineyards was founded at a time when there was little to no expectation of the role of business in taking climate action. This context has irrefutably changed, with the likes of escalating catastrophic wildfires and droughts, soil degradation and desertification, famine and climate refugee phenomena dire warnings of what is to come if we do not respond.

Today, it is abundantly clear there is a climate emergency directly threatening all life on Earth, requiring immediate and radical action by our business and society if we are to avoid a rise in average global temperatures beyond 1.50 Celsius—after which there will be no coming back.

As the historic source of the majority of the planet’s greenhouse gases, the business sector today has a responsibility to eliminate emissions and draw down carbon as rapidly as possible.

Based on this reality and the facts we know today, we believe it would be irresponsible to continue as though there is not a climate emergency. For these reasons, we affirm that our business, along with all sectors and all levels of society, must take action now to avoid irreversible changes to the planet and its inhabitants arising from the climate crisis.

This declaration requires that we rethink how we measure business success in the context of a climate emergency. This includes a commitment to becoming carbon positive by 2030. We will do so by reducing our greenhouse gas emissions throughout all scopes of our business in line with science‐based targets while increasing our carbon drawdown through regenerative agriculture. We commit to being accountable for these essential activities along the way and transparently reporting on our progress.

Further, we commit that this declaration and associated initiatives will embrace the principles of a “just transition” that takes into account the human impact of the climate crisis, which is already disproportionately driving displacement and negative health outcomes for disadvantaged groups.

Ultimately, we must seek to maximize the interests of all stakeholders—shareholders, employees, suppliers, customers, and communities—in the context of a total commitment to doing what is required by the climate emergency. Working together and with this essential objective in mind, we can succeed.

– Giancarlo Bianchetti, CEO, Fetzer Vineyards

###

About Fetzer Vineyards

Fetzer Vineyards is the world’s largest winery certified as a B Corporation and the recipient of a United Nations Momentum for Change award for global leadership in climate‐smart winegrowing. A wine industry leader in using business as a force for good, Fetzer Vineyards stewards an award‐winning portfolio of multi‐origin wines and spirits that are available in more than 50 countries worldwide. Founded by Barney Fetzer in Mendocino County, California, in 1968, Fetzer Vineyards today remains driven by excellence, innovation and longstanding commitments to the environment, regenerative agriculture, and responsible business practices. In declaring a climate emergency in 2020, Fetzer Vineyards joins more than 700 global B Corps in making aggressive climate commitments, and lends its voice to the B Corp Climate Collective, a coalition of purpose‐focused businesses that have made public commitments to bold and urgent action on climate.

MEDIA CONTACT:

Courtney Cochran | 415.728.4004 | courtney.cochran@fetzer.com

 

August 20, 2019

From AR to Real Life: Top South American Wine Brands Launch Augmented Reality Experiences, Groundbreaking In-App Drizly Partnership

Casillero del Diablo, Trivento and Frontera Offer In-App Access to Drizly Beverage Delivery Service Alongside Mobile AR Experiences

Mendocino County, Calif., August 20, 2019 – In a first for the wine industry, powerhouse South American brands Casillero del Diablo, Trivento and Frontera today announce the launch of an innovative mobile partnership with beverage delivery app Drizly. Following a quick scan of any bottle of Casillero del Diablo Reserva, Trivento Reserve or Frontera 750ml wine, users are transported to immersive augmented reality experiences powered by DrinkAR. And now, for the first time ever, Drizly has been seamlessly integrated into each brand’s AR platform, offering users the ability to click to purchase a featured wine—and have it delivered to their doorstep in as little as 60 minutes.1

“We are thrilled to team up with these innovative wine brands to make Drizly a part of their industry- leading consumer-facing technology,” said Liz Paquette, director of brand at Drizly. “Each brand’s augmented reality experience culminates with the next-level convenience of in-home delivery, letting fans pour a glass of Casillero, Trivento or Frontera wine on demand.”

Breaking New Ground: Delivering on the Immersive World of AR

Before the in-app Drizly purchase prompt appears, this trio of South American brands, imported by Fetzer Vineyards, comes to life through engaging AR experiences. Consumers are invited to download the DrinkAR app and activate the following AR experiences by pointing their smartphones at the wine labels:

Casillero del Diablo: Casillero del Diablo’s Reserva line looked to AR to bring its centuries-old

legend of the Devil’s Cellar to life. Visitors take a 360˚ tour of the Casillero wine cellar, exploring fire-lit caverns as the brand’s namesake legend of the Devil—rumored to have guarded the cellar for over 140 years—plays in the background. Twice named the second most powerful wine brand in the world,2 Casillero is best known as a leader in premium imported Cabernet Sauvignon.3

Trivento: Premium Argentine brand Trivento—the official wine of Major League Soccer—delivers the first interactive AR game in the wine industry, marrying soccer and wine in a gamification first. Following a label scan of a Trivento Reserve bottle, users are invited to express their fandom on the virtual field, shooting penalty kicks and climbing up a continually updated leaderboard to the sound of a cheering crowd.

– more –

1 Timing may vary and subject to availability in different markets.

2 Source: Global Wine Brand Power Index, 2018 & 2019.

3 Source: IRI/TTL US/750ML/$ Sales, Vol Sales, Distribution/L52 Wks W/E 3.17.19, #2 premium imported Cabernet Sauvignon.

Frontera: The #1 South American popular import and a Top 10 popular import overall,4 Frontera has mastered the art of crafting delectable wine-based cocktails. The Chilean brand’s AR experience, now available by scanning 750ml bottles, offers a step-by-step, engaging guide to mixing batch cocktails featuring Frontera wine, classic spirits, fresh fruit and herbs. Creative cocktail recipes like Spiced Sangria; the ever-popular summer sipper, Frosé; and Paloma Blanca come to life to a soundtrack of curated beats that set the tone for a festive night in with friends.

Accessibility and Engagement: Building Brand Loyalists

In today’s market, sales made on smartphones account for over 70% of total eCommerce purchases.5 As the largest platform for online alcohol, with staggering year-over-year growth of 90%,6 Drizly offers wine brands an attractive proposition within the AR environment.

“Our first-of-its-kind partnership with Drizly underscores our commitment to creating meaningful connections with consumers—wherever they are,” said Rodrigo Maturana, vice president of marketing for Fetzer Vineyards. “By integrating Drizly into AR experiences for these three powerful brands, we’re building on consumer engagement with the convenience of in-home delivery, making our import brands more accessible than ever.”

DrinkAR is available for download in the Apple Store and Google Play, or at DrinkAR.co.

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About Fetzer Vineyards

Celebrating over 50 years of acclaimed winegrowing, Fetzer Vineyards was founded in 1968 in Mendocino County, California. An award-winning purveyor of wines and spirits spanning multiple origins and available in more than 50 countries worldwide, Fetzer Vineyards is a leader in sustainable business practices, organic winegrowing, and craftsmanship in the cellar.

In addition to robust offerings under the winery’s flagship Fetzer label, the winery also crafts the leading wine from organic grapes, Bonterra Organic Vineyards, named American Winery of the Year by Wine Enthusiast magazine in 2016. Other California offerings include Adorada, Anthony’s Hill, Beckon, Relay, Sanctuary Wines and 1000 Stories, the original Bourbon barrel-aged wine. Part of global winery Viña Concha y Toro, Fetzer Vineyards imports iconic South American selections such as Chile’s most-acclaimed wine, Don Melchor, and the Cono Sur, Viña Maipo, Marques de Casa Concha, Casillero del Diablo and Frontera labels from Chile, in addition to Argentina’s Trivento Reserve. Recently, Fetzer Vineyards entered the ultra-luxury wine and spirits category by forging a partnership with Kentucky Peerless Distilling Co. to sell its historic craft rye whiskey and Bourbon.

About Drizly

Drizly is North America’s largest alcohol marketplace and the best way to shop beer, wine, and liquor. With the speed and convenience of on-demand delivery in under 60 minutes, customers can easily browse and order their favorites through the Drizly website or mobile app. By partnering with the best retail stores in over 100 markets in North America, Drizly provides consumers a rich e-commerce experience that offers unrivaled selection, competitive pricing, and personalized content to users of legal drinking age. Drizly operates across the United States and Canada, from Austin to Boston, Calgary to Tampa, New York City to Denver (and beyond). Backed by world-class institutional investors, the company has raised over $67 million to date. drizly.com

4 Source: IRI/ TTL US /TABLE/ L52 weeks W/E 6/23/19.

5 Source: Kressman, J. (2017). Mobile Purchasing Keeps Ramping Up in the US. eMarketer Retail.

6 Source: Drizly internal data.

 

Media Contact:

Courtney Cochran, Fetzer Vineyards 415.728.4004 | courtney.cochran@fetzer.com

July 15, 2019

Wine Grounded in Good: Fetzer Vineyards Details Its Regenerative Development Progress

California vintner releases 2017-2018 corporate consciousness report, detailing enhanced environmental policy efforts, regenerative agriculture study and progress toward 2020 goals

MENDOCINO COUNTY, July 15, 2019Fetzer Vineyards, a leader in regenerative winegrowing, announces the release of Mapping the Road: Corporate Consciousness Report, highlighting its

regenerative development progress and key milestones realized in 2017 and 2018. The world’s largest winery certified as a B Corporation, Fetzer Vineyards achieved significant reductions in energy and water use during the reporting period, surpassing its 2020 goals in both areas two years ahead of schedule, while maintaining industry-leading certifications for Zero Waste and CarbonNeutral® operations and making significant efficiency upgrades to production facilities. Setting the course for a more climate- resilient tomorrow, the vintner simultaneously initiated efforts to drive the more widespread adoption of regenerative agriculture in its supply chain and spoke up in state, national and international forums for more rigorous environmental policymaking.

Elevating Impact, Prioritizing Purpose

Working toward a 2030 commitment to net positive operations—synonymous with a positive corporate footprint—Fetzer Vineyards made meaningful progress on its journey in a variety of areas during the reporting period. In addition to supporting impactful water policy initiatives in California, the vintner achieved a 25% reduction in winery water use from its 2015 baseline, using just 2.75 gallons of water per gallon of wine produced. In 2018, Fetzer Vineyards met its 2020 energy efficiency goal early, realizing energy savings of 21% thanks to numerous efficiency upgrades and innovative, energy-savings projects. Beyond its doors, the vintner advocated for regenerative, climate-smart business practices at the global Climate Change Conference in Bonn, Germany, where Fetzer Vineyards was recognized by the

United Nations with a Momentum for Change” Climate Solutions Award.

Inside Mapping the Road

Mapping the Road builds on progress shared in Fetzer Vineyards’ first sustainability report, Road to Regeneration, which detailed historic milestones at the vintner and highlights from 2016. The 2017-2018 timeframe was a positive and productive period, as the vintner created further thoughtful impacts that open new possibilities on the road ahead, including the following:

  • Standing Up for Soil: The winery commissioned a pioneering research study to measure soil organic carbon (SOC) in its regeneratively farmed vineyards, learning that sites farmed with organic and Biodynamic® methods stored 9.4% – 12.8% more SOC than conventionally farmed acreage. Results offer directional indication of the positive role regenerative agriculture can play in slowing climate change.
  • Cultivating Efficiency: Fetzer Vineyards updated its legacy bottling lines to improve efficiency and environmental performance, decreasing the carbon footprint associated with bottling more than two million cases annually. Cutting-edge equipment allows the winery to operate its bottling system with bulk glass and unassembled cardboard cartons, which are more resource- efficient and flexible options in both manufacturing and transportation.
  • Winemaking to Make a Difference: In 2017, Fetzer Vineyards amended its legal structure to become a benefit corporation in the State of California, committing to balancing impacts on ecosystems, stakeholders, communities, and profits as measures of business performance. Now held legally accountable for considering a broader range of business-related impacts, including the environment, the vintner formally measures success through both profit and purpose.

Looking Forward, Pressing On

Fetzer Vineyards understands that transforming the future requires not just small, incremental steps toward sustainability, but rather an ambitious framework—like regenerative development—applied to every part of its business. With the knowledge that the road will not always be easy, Fetzer Vineyards is poised to continue taking bold steps toward its vision of a regenerative, net positive company, and to be part of the movement to redefine what responsible business is all about.

Learn more about recent progress and download Mapping the Road at http://bit.ly/fetzer_susty19.

About Fetzer Vineyards

Celebrating over 50 years of acclaimed winegrowing, Fetzer Vineyards was founded in 1968 by Barney Fetzer in Mendocino County, California. An award-winning purveyor of wines and spirits spanning multiple origins and available in more than 50 countries worldwide, Fetzer Vineyards is a leader in sustainable business practices, organic winegrowing, and craftsmanship in the cellar.

In addition to robust offerings under the winery’s flagship Fetzer label, the winery also crafts the leading wine from organic grapes, Bonterra Organic Vineyards, named American Winery of the Year by Wine Enthusiast magazine in 2016. Other California offerings include Adorada, Anthony’s Hill, Jekel Vineyards, Sanctuary Wines and 1000 Stories, the original Bourbon barrel-aged wine. Part of global winery Viña Concha y Toro, Fetzer Vineyards imports iconic South American wines such as Chile’s most-acclaimed wine, Don Melchor, as well as the Cono Sur, Viña Maipo, Marques de Casa Concha, Casillero del Diablo and Frontera labels from Chile, in addition to Argentina’s Trivento Reserve. Recently, Fetzer Vineyards entered the ultra-luxury wine and spirits category by forging a partnership with Kentucky Peerless Distilling Co. to sell its historic craft rye whiskey and Bourbon.

###

Media Contact: Courtney Cochran | Fetzer Vineyards | 415.728.4004 | courtney.cochran@fetzer.com

May 22, 2019

Total Reach: 6.9M Press Release Link

 

Today, more than 75 businesses including eBay, Exelon, Gap, Levi’s, Nike, Mars Incorporated, Microsoft, PepsiCo, Tesla and others will meet with a bipartisan group of federal lawmakers to call on Congress to pass meaningful climate legislation, including a price on carbon. Collectively, today’s Lawmaker Education & Advocacy Day (LEAD) on Carbon Pricing is the largest business gathering on the Hill to advocate for climate legislation in over a decade.

The participating businesses include 21 Fortune 500 companies as well as trade associations, medium and small businesses from all 50 states, collectively representing combined annual revenues of more than $2.5 trillion, a combined market valuation of nearly $2.5 trillion, and more than 1 million U.S. employees. The businesses calling for a meaningful national carbon price span across the American economy, including retail giants, manufacturers, oil majors, healthcare services, food and beverage companies, outdoors industries, technology companies, and energy providers. A full list of business participants can be found here.

Representatives from these businesses are meeting one-on-one with lawmakers and congressional staff from both sides of the aisle in the House and the Senate to educate them on the economic impacts of climate change and the need for comprehensive and effective national climate policies. Hosted by Sen. Chris Coons (D-DE), these representatives will make the business case for a strong and effective federal carbon price and share the private sector’s vision for comprehensive solutions to tackle climate change.

Of the more than 75 companies, eight have sent their Chief Executive Officers, including nutrition, health, and materials company DSM, Seventh Generation, Rossignol Skis and food company Nature’s Path, to signify their high level of concern for the risks that climate change pose to their operations and the American economy.

This increased private sector engagement with Congress comes at a time when the impacts and consequences of a warming world are becoming more clear, with recent scientific reports detailing the effects of climate change in the U.S. and across the globe. In addition, a growing number of bipartisan lawmakers are offering their own carbon pricing proposals. In the last three years, Democrats and Republicans collaborated to introduce several different carbon pricing bills

in both the Senate and the House, including the Market Choice Act and the Energy Innovation and Carbon Dividend Act.

Leadership quotes from over 30 participating investors and companies in the food and beverage, materials and goods, technology, outdoors and sporting goods industries can be found below:

Food and Beverage Companies

Christopher Miller, Advocacy Manager at Ben & Jerry’s:

“At Ben & Jerry’s, we are committed to doing our part to reduce our carbon footprint within our operations and supply chain, but we can’t solve the problem on our own. We understand the transition to a low-carbon economy requires strong leadership from businesses and our political leaders in Washington, D.C—and we know that carbon pricing is a powerful tool that to help us keep climate change in check.”

Chris Adamo, Vice President, Federal Industry and Affairs at Danone:

“Climate change requires urgent, collective action, including the establishment of a reliable carbon pricing system. We are meeting the challenge head-on by innovating our business practices, forging new partnerships across the food and beverage industry, and supporting policy solutions that protect and preserve our precious natural resources. We have 31 years to fulfill our 2050 goal to be zero net carbon positive, and as the largest Certified B Corporation in the world it is also our responsibility to create solutions that drive long-term change.”

Elizabeth Drake, Regenerative Development Manager for Fetzer Vineyards:

“At our winery, we’ve pursued practices for decades that minimize our climate impact from energy consumption, waste and more. Looking to the future, we recognize the need for policies that support bold action on climate, which is why we’re putting our voice behind a price on carbon.”

Brad Figel, Vice President of Public Affairs at Mars, Inc:

“Scalable, lasting solutions to climate change require government leadership. Mars is pleased to be joining with other companies to show our support for a carbon pricing system aligned with climate science.”

Arran Stephens, Co-Founder and Co-CEO of Nature’s Path Organic Foods:

“At Nature’s Path, we see the impact of climate change to business. From droughts in North Dakota impacting our oats supply to severe weather in California impacting our ability to source organic raisins, rice and almonds domestically. It’s time for business and government to work together to implement policies to bring positive change to our planet, and I believe it begins with a national price on carbon. We have two major manufacturing facilities in the United States and call British Columbia, Canada home where a carbon tax has been successfully introduced in

2008. This tax encourages companies to adapt and make meaningful changes to energy use. As a result, BC’s real GDP grew 2.3 percent in 2018—among the highest in Canada and above the country’s national average of 2.1 percent. And for almost two years, BC has experienced the lowest unemployment rate in Canada. I am proud to that as a result, B.C. reached its first greenhouse gas emissions reduction target of six percent below 2007 levels by 2012, as set out in the Province’s Climate Action Plan. The future of our businesses of our economy and our families depend on us working together to take bold action.”

Molly Fogarty, Senior Vice President of Government and Public Affairs at Nestle:

“At Nestlé, we understand that climate change is one of the biggest risks to the future of our business, and we are already feeling its impacts up and down our supply chain. We remain committed to using clean energy, but the nation’s current systems and infrastructure do not support our ambition to strive for zero environmental impact in our operations by 2030. That is why we stand with more than 75 companies, including members of the Sustainable Food Policy Alliance, to urge Congress to pass meaningful climate legislation, including a price on carbon.”

Steve Fechheimer, CEO of New Belgium Brewing:

“At New Belgium Brewing, we are striving to to achieve carbon neutral operations by 2050 and are investing in clean energy solutions to make that happen. Many of our peers in the craft beer industry are taking similar actions because they know it makes business sense. However, these commitments and actions are only one piece of the puzzle in our collective ability to tackle climate change. We need leadership and collaboration across all sectors and from Capitol Hill, in order to pass legislation that will allow us to reduce emissions and grow the economy at the same time.”

Roberta Barbieri, Vice President, Global Water and Environmental Solutions at PepsiCo: “At PepsiCo, we believe that implementing solutions to address climate change is important to the future of our company, customers, consumers and communities. That is why we set a goal to reduce absolute GHG emissions across our value chain by at least 20 percent by 2030. We have made reducing GHG emissions a priority because it is good for the economy, the environment and our bottom line. As a growing number of companies join us in these efforts, a price on carbon is an essential part of realizing a clean energy future and a thriving American economy.”

Lisa Drake, Director of Sustainability Innovation at Stonyfield:

“At Stonyfield, we’re committed to reducing emissions in our operations and supply chain, including enabling farmers to store carbon in the soil. But alone it’s not enough, which is why we are joining our peers in the business community to call for a national price on carbon.”

Sustainable Food Policy Alliance:

“Sustainable Food Policy Alliance (SFPA) member companies believe that food has the potential to be a driving force for environmental progress. SFPA strongly supports policies including establishing a carbon pricing system; deploying clean energy; investing in infrastructure; promoting equity; and ensuring consistent regulation to reduce emissions. It is critical that the

U.S. government adopt strong policies that support food and agriculture as we implement solutions to this global challenge.”

Technology Companies

Lynelle Cameron, CEO, Autodesk Foundation and VP, Sustainability, Autodesk:

Autodesk believes in taking bold action on climate change and we are urging Congress to do the same by setting a price on carbon. Setting a price on carbon will incentivize businesses to reduce carbon emissions and accelerate a low-carbon future. At Autodesk, we have continued to reduce our greenhouse gas emissions through implementation of our own internal price on carbon. Now is the time for Congress to level the playing field and help U.S. businesses tackle the urgent challenge of climate change with a price on carbon.

J. Renée Morin, Responsible Business Lead, eBay:

“eBay is committed to improving our environmental footprint while supporting a more inclusive, sustainable, and circular economy. That is why we are actively working toward our goal to use 100 percent renewable energy in our electricity supply by 2025 at our data centers and our offices—and also why eBay supports policy action to help us tackle climate change.“

Michelle Patron, Director of Sustainability Policy at Microsoft:

“Microsoft believes it’s time for a serious national discussion on carbon pricing that can translate into policy action. The science is clear – climate change is a massive global challenge and we have limited time to make the kind of progress needed. Microsoft has taken steps to make and meet a series of commitments to reduce the company’s carbon footprint, including imposing an internal carbon tax across our business and a goal to reduce our operational carbon emissions by 75 percent by 2030. But no matter how much any one company does, federal policy is needed to drive large-scale change.”

Patrick Flynn, Vice President of Sustainability at Salesforce:

“We need bold action now if we are to mitigate the worst impacts of climate change and build a better future for generations to come. A well-designed price on carbon is the most direct and cost effective way to reduce carbon emissions. It is a critical component of a comprehensive policy portfolio designed to reduce carbon emissions on a scale that the planet will notice.”

Jaime Barclay, Director of Corporate Responsibility at Symantec:

A sharp focus on environmental performance not only supports our business objectives – it also contributes to the urgent action needed to combat global climate change and other environmental challenges. Symantec is playing its part in transitioning to a low-carbon and more sustainable future by zapping greenhouse gas emissions by 32 percent, launching an employee-focused environmental campaign, and supporting a nationwide price on carbon.

Real Estate and Hospitality Companies

Tedd Saunders, CSO of The Saunders Hotel Group:

“The Saunders Hotel Group is committed to offering warm, genuine service that doesn’t overheat our planet. For almost three decades, our comprehensive health and sustainability initiatives have provided significant benefits for our guests, our team members and our company. Businesses, as the driving force in our society, must voice their support for sound policies which protect our companies’ ability to create jobs and prosper. We are honored to stand today with our forward-thinking peers in the mainstream business community to call for a national price on carbon pollution.”

Materials and Goods Companies

Hugh Welsh, General Counsel and President of DSM North America:

“DSM North America has long recognized that pricing carbon and strengthening the economy are not mutually exclusive. That is why we adopted our own internal price on carbon to help us do our part to tackle climate change. However, we can’t do it alone. We also need Congress to pass comprehensive climate legislation that includes a strong price on carbon—which we understand to be the best way to help businesses both reduce our carbon footprint and spur continued economic growth.”

Joey Bergstein, CEO of Seventh Generation:

“There is no greater threat to future generations than the climate crisis and the health of our planet. The short term and long term benefits of reducing greenhouse gas pollution through carbon pricing far outweigh the costs. We must act now on this opportunity before it’s too late.”

Michael Kobori, Vice President of Sustainability, Levi Strauss & Co.:

“LS&Co. is redoubling our carbon reduction efforts through industry-leading targets for our own operations and our supply chain. At the same time, we know that we can do more, faster and cheaper, with government leadership that puts a price on carbon and helps us to invest in renewable energy.”

Zaurie Zimmerman, CEO of The Lion Company:

“Tackling climate change is the greatest challenge and the greatest opportunity of our time. A well-designed price on carbon is essential to incentivize the innovation and investment necessary to drive the transition to a low-carbon economy. We must act now to keep the U.S. competitive in the global economy.”

Investment Groups

Henry McLoughlin, Director, Corporate Development, Capricorn Investment Group: “We’re excited to join a group of leading investors and businesses to make the case for a rapid transition to a low carbon economy. Many of the high-paying jobs of the next decade will come from the green economy: solar panel installers, wind turbine technicians, engineers and

entrepreneurs developing new technologies. Immediate climate action from policy makers will allow the U.S. to lead the way with new business models and innovation.”

Jeffrey Eckel, President & CEO of Hannon Armstrong:

“We need to unleash the power of markets to turn the tide in the battle against climate change. It’s no secret that the most credible, scalable and efficient solution is eliminating all energy subsidies — including the mother of all subsidies — unpriced carbon. For over a century the fossil fuel industry has socialized the enormous pollution costs of its business while privatizing all the profits. No credible economist has ever thought this was an example of a properly functioning free market system. I urge lawmakers to come together to put a price on carbon and then dividend the resulting tax receipts to U.S. citizens.”

Tim Smith, Director of ESG shareowner engagement at Walden Asset Management: “Investors are increasingly aware of the dangers of climate change and its impact on companies and our portfolios. We have seen a flood of papers and statements in the last six months from BlackRock to the Bank of England and our Fed calling for urgent action. Companies and investors working together have a central role in implementing climate solutions. A price on carbon would create the market signals needed to drive clean energy investments, grow the job market and strengthen the American economy. It is a critical tool in U.S. efforts to address climate change.”

Outdoors and Sporting Goods Companies

Matthew Hamilton, Sustainability Director at Aspen Skiing Company:

“Climate change poses a direct threat to the outdoor recreation industry, both in our home state of Colorado and across the country. That is why Aspen Skiing Company is committed to delivering on our goal of reducing our carbon emissions 25 percent by 2020. A well-designed price on carbon is another critical tool in U.S. efforts to reduce greenhouse gas emissions and tackle climate change while protecting the economy and the longevity of our industry.”

Donna Carpenter, Co-owner and CEO at Burton:

“At Burton, our success as a business is directly tied to protecting natural resources from the mountains to the oceans for future generations to enjoy. Climate change is already impacting our communities and the outdoor places where we love to play. That’s why we support a strong, national price on carbon as part of the overall solution to climate change. A price on carbon is one of the best ways we have to incentivize the necessary transition to a cleaner and more renewable future.”

Melanie Mills, President and CEO of Colorado Ski Country USA:

“Colorado’s ski industry is the crown jewel of Colorado’s outdoor recreation economy with an annual $5 billion economic impact that supports nearly 50,000 jobs in our state’s mountain communities. Climate change is an urgent threat to Colorado’s winter recreation economy, but we can’t tackle the threat alone. We need Congress to put forward a policy response that addresses the severity of the challenge including initiatives that will reduce carbon emissions,

incentivize renewable energy development and improve our resiliency in the future.”

Kelly Pawlak, National Ski Areas Association President:

“Carbon pricing is a critical piece in the larger puzzle of solving climate change. A meaningful price on carbon would go a long way in tackling climate change and protecting a thriving snowsports industry here in the U.S. NSAA wholeheartedly supports bipartisan and market- based measures that will incentivize the changes needed to swiftly and significantly reduce carbon emissions.”

Jay Badgley, COO of Phunkshun Wear:

“As a company committed to sustainable domestic manufacturing, we make products that help our customers experience winter, not the cold. Phunkshun Wear’s products are made from recycled plastic bottles, and we work hard to reduce our impact to preserve winters and the environment for future generations. While we do our part, we also need Congress to take action when it comes to climate change and that must include a meaningful price on carbon.”

Francois Goulet, CEO of Rossignol:

“The ski industry is on the front lines of climate change, and our business is starting to feel the impacts of increasingly unpredictable seasons. As an industry that contributes $72 billion to the US economy, and as a leading brand within this industry, Rossignol is committed to leveraging our influence to address climate change head-on.”

Jessyca Keeler, Executive Director of Ski New Hampshire:

“Travel and tourism is New Hampshire’s second largest industry, and the industry’s performance is inextricably tied to the weather and climate. While New Hampshire’s ski areas have been leaders in adopting sustainable operations practices over the last decade, more must be done to ensure a healthy environment for our businesses to grow and thrive. We encourage Congress to enact legislation that will help significantly lower carbon emissions in ways that will generate economic growth and innovation.”

Nick Sargent, President of Snowsports Industries America:

“As the trade association for the $72 billion snow sports industry, it is our responsibility to take action against climate change. Snowsports Industries America (SIA) is committed to using our influence and mobilizing our members to drive smart, and urgent climate policy.“

About Ceres

Ceres is a sustainability nonprofit organization working with the most influential investors and companies to build leadership and drive solutions throughout the economy. For more

information, visit www.ceres.org and follow @CeresNews.

May 22, 2019

Fetzer Vineyards Joins Over 75 Businesses to Advocate for Nationwide Price on Carbon in Washington, D.C.

Vineyard Director Joseph Brinkley participates in Capitol Hill business convening to urge federal climate action, including a meaningful price on carbon

Mendocino County, Calif., May 22, 2019 – Today, Fetzer Vineyards joins more than 75 businesses including General Mills, Unilever, Levi Strauss & Co., Microsoft, PepsiCo, Exelon and Tesla to meet with a bipartisan group of federal lawmakers to call on Congress to pass meaningful climate legislation, including a price on carbon. Collectively, today’s Lawmaker Education & Advocacy Day (LEAD) on Carbon Pricing is the largest business gathering on the Hill to advocate for climate legislation in over a decade. Fetzer Vineyards’ participation underscores the vintner’s commitment to supporting national and international climate action through a variety of means, including lobbying Congress to enact far-reaching policies.

Standing Among U.S. Businesses for a Price on Carbon

The businesses participating in LEAD include 20 Fortune 500 companies as well as trade associations, medium and small businesses collectively representing combined revenues of more than $1.7 trillion, a combined market valuation of nearly $2.5 trillion and more than 750,000 U.S. employees. Fetzer Vineyards is standing with companies that span the American economy, including retail giants, manufacturers, oil majors, healthcare services, food and beverage companies, outdoors industries, technology companies and energy providers. A full list of business participants can be found here.

“At our winery, we’ve pursued practices for decades that minimize our climate impact from energy consumption, waste and more,” said Elizabeth Drake, regenerative development manager at Fetzer

Vineyards. “Looking to the future, we recognize the need for policies that support bold action on climate, which is why we’re putting our voice behind a price on carbon in Washington this week.”

Putting Soil in the Spotlight

Joseph Brinkley, vineyard director at Fetzer Vineyards, and other business representatives are meeting one-on-one with lawmakers and congressional staff from both sides of the aisle in the House and the Senate to educate them on the economic impacts of climate change and the need for comprehensive and

effective national climate policies. Hosted by Sen. Chris Coons (D-DE), these businesses will make the case

for a strong and effective federal carbon price and share the private sector’s vision for comprehensive solutions to tackle climate change. When meeting with legislators, Brinkley will share details of the soil study recently conducted at Fetzer Vineyards’ Mendocino County vineyards, which highlights the climate benefits of regenerative agriculture and the positive relationship between soil and climate resilience.

Fetzer Vineyards actively supports clean energy and climate-smart policies at the state and federal levels and is a member of the Ceres Business for Innovative Climate and Energy Policy (BICEP) Network. In California, the company recently advocated for Senate Bill 100, which commits state utilities to using 100 percent renewable energy by 2045. Fetzer Vineyards’ participation in this week’s LEAD activities supporting a price on carbon and other policy efforts complement a longstanding commitment to reducing impacts at the winery, which is now going beyond its doors to engage in meaningful opportunities to contribute to the global effort to slow climate change.

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About Fetzer Vineyards

Celebrating over 50 years of acclaimed winegrowing, Fetzer Vineyards was founded in 1968 in Mendocino County, California. An award-winning purveyor of wines and spirits spanning multiple origins and available in more than 50 countries worldwide, Fetzer Vineyards is a leader in sustainable business practices, organic winegrowing, and craftsmanship in the cellar.

In addition to robust offerings under the winery’s flagship Fetzer label, the winery also crafts the leading wine from organic grapes, Bonterra Organic Vineyards, named American Winery of the Year by Wine Enthusiast magazine in 2016. Other California offerings include Adorada, Anthony’s Hill, Beckon, Relay, Sanctuary Wines and 1000 Stories, the original Bourbon barrel-aged wine. Part of global winery Viña Concha y Toro, Fetzer Vineyards imports iconic South American selections such as Chile’s most-acclaimed wine, Don Melchor, and the Cono Sur, Viña Maipo, Marques de Casa Concha, Casillero del Diablo and Frontera labels from Chile, in addition to Argentina’s Trivento Reserve. Recently, Fetzer Vineyards entered the ultra-luxury wine and spirits category by forging a partnership with Kentucky Peerless Distilling Co. to sell its historic craft rye whiskey and Bourbon.

Media Contact:

Courtney Cochran | Fetzer Vineyards | 415.728.4004 | courtney.cochran@fetzer.com