June 19, 2025

Bonterra Unveils Ranch Wine, a Fresh Spin on Wine for Ice Buckets and Casual Moments

Just in time for summer, the sustainable wine icon unveils its boldest sip yet: a flavor-forward trio crafted for the cooler, not the cellar.

 

HOPLAND, Calif., (June 18, 2025) — Bonterra, the iconic name in sustainable wine, is breaking new ground with the launch of Ranch Wine: a bold, breezy trio of lightly effervescent, lower-ABV offerings coming to resort patios and cold boxes near you now. Made from sustainably grown California grapes, Ranch Wine delivers vibrant, flavorful blends crafted for pouring over ice, dressing with fruit, or sipping chilled. The fresh take on wine speaks directly to flexible, flavor-driven occasions beverage fans say are missing from the category.

Ranch Wine debuts with three bright, fruit-forward blends with 11% ABV and no added flavors (SRP $14.99 each):

• Pineapple Key Lime – Tropical and zesty with notes of citrus, lime, and a breezy lift of effervescence that keeps things crisp
• Strawberry Hibiscus – Juicy and floral with hints of strawberry, hibiscus, and spice—fresh, bright and perfect to sip or spritz
• Chillable Cherry Wild Raspberry – Bold berry flavor with cherry, raspberry, and citrus notes in a red that’s made to chill.

The name Ranch Wine nods to Bonterra’s home ranch in Mendocino County, California and winks at the rising popularity of drinks meeting today’s growing thirst for relaxed, no-fuss refreshment. Merging Bonterra’s winemaking credibility with the casual, flavor-led energy of ready-to-drink beverages, it offers those who left wine for bold flavor and lower-ABV options a reason to return, while inviting new fans in.

“With Ranch Wine, we saw an opportunity to reimagine the role wine can play—vibrant, flavor-forward, and at home in a cooler full of seltzers and sodas,” said Kate Herbert, Bonterra’s Sr. Director of Marketing. “Survey data¹ show that LDA Gen Z is the first cohort to move away from grape varietal as a top purchase driver when considering wine, instead gravitating to word of mouth, lower alcohol, and fit for casual occasions. Ranch Wine—named for flavor, not traditional wine varietals—meets these wine fans where they are.”

Crafted by award-winning Bonterra winemaker Margaret Leonardi-Pruett, Ranch Wine arrives this month in poolside bars, resort patios, and at select national retailers including Sprouts, Albertsons, Safeway, and Total Wine & More, with Target and others to follow.

For more on Ranch Wine, visit bonterra.com/ranch-wine.

About Ranch Wine

Bonterra Ranch Wine is a bold, breezy twist on California wine: lightly effervescent, flavor-forward, and perfect over ice, with fruit, or wherever the mood takes you. Made from Certified Sustainable² grapes, Ranch Wine is 11% ABV and comes in three vibrant blends (SRP $14.99): Pineapple Key Lime, Strawberry Hibiscus, and Chillable Cherry Wild Raspberry. bonterra.com/ranch-wine

References

1. Source: Numerator Decision Hierarchy Consumer Survey, December 2024
2. Certified Sustainable by the California Code of Sustainable Winegrowing (CCSW)

June 16, 2025

Viña Concha y Toro USA Appoints Breakthru Beverage Group as its California Distribution Partner

Mendocino County, Calif. – Viña Concha y Toro USA has named Breakthru Beverage Group as its new distribution partner in California, effective September 1, 2025. This move reaffirms the company’s steadfast commitment to the California market and its continued focus on growth in the state, while also marking an expansion of its longstanding partnership with Breakthru Beverage Group, with California now joining as the tenth market in the U.S.

“Breakthru Beverage Group has been an important partner for us in nine key markets and we are incredibly excited to expand our partnership in California,” said Allison Wetsel, president of sales and wholesale operations at Viña Concha y Toro USA “As we embark on this new chapter with Breakthru in our home state, we’ll work to ensure a seamless transition for our customers and consumers, and together will set a bold and strategic course for the future of our business in the West.”

“We are so excited to extend our partnership with Viña Concha y Toro USA to California,” said Charles Merinoff, co-chairman of Breakthru Beverage Group. “This is a company with whom we share core values of taking care of the land, the grapes, and the people. Our family values are aligned in how we want to go to market. We are both passionate about winning by taking care of our customers and consumers, working hard, and celebrating what life brings.”

Breakthru Beverage Group will represent Viña Concha y Toro USA’s full portfolio of wines in California, including leading organic and sustainable brand Bonterra; California heritage brand Fetzer; and craft wine brand 1000 Stories. The portfolio also includes beloved South American import brands including Casillero del Diablo, Frontera, Trivento and the Chilean icon wine Don Melchor, recently named Wine of the Year by Wine Spectator.

“The Breakthru team consistently demonstrates a deep understanding of our brands and shares our commitment to being a values-led company,” said Wetsel. “We’re confident that this expanded relationship will deliver meaningful benefits to our customers, consumers, and partners across the Golden State.”

Globally, Viña Concha y Toro reported strong momentum in 2024, with sales rising 15% to $1 billion and volume increasing 3% to 33.1 million 9-liter cases. That growth has continued into 2025, with the Chilean parent company posting a 1.4% year-over-year increase in first quarter sales.