Sept 25, 2025

Trivento Tops Global Rankings as the Most Chosen Argentine Wine Brand

MENDOZA, Argentina, (Sept. 25, 2025) – In a shifting global market, Trivento has once again secured its position as the world’s most chosen Argentine wine brand, marking the fifth consecutive year at the top. According to the latest report from leading beverage industry analyst IWSR Drinks Market Analysis (May 2025), Trivento now leads in both value and volume, a first in this five-year streak.

This achievement reflects the winery’s long-term strategy centered on quality, innovation, and authentic consumer engagement.

“Our continued leadership is a testament to the dedication of our entire team,” said Marcos Jofré, CEO of Trivento. “We’re proud to see our values and vision resonate globally. This milestone inspires us to keep investing in what we believe in.”

Navigating a Changing Global Landscape

The recognition comes amid a broader transformation in alcohol consumption. Richard Halstead, COO of Consumer Insights at IWSR, notes that while overall volumes are declining, value is seeing a modest recovery—driven by economic shifts and evolving consumer preferences toward moderation.

“Leisure activities are increasingly digital—streaming, gaming—competing with traditional social occasions where wine once played a central role,” Halstead explains.

Despite these headwinds, Trivento has outperformed the market. While Argentine wine sales dropped 7.3% in value and 13.2% in volume (IWSR, 2023 vs. 2024), the winery posted a 5.4% revenue increase, with only a slight 0.6% dip in units sold.

“This growth reflects our ability to listen, adapt, and plan with a long-term vision,” said Silvina Barros, Trivento’s Marketing Manager.

Strong Performance Across Key Markets

• United Kingdom: Sales of the Golden Reserve line rose 34.2% in volume and 36.8% in value. Trivento Reserve Malbec remains the best-selling red wine SKU in Great Britain (NielsenIQ Scantrack, 52w to 9 August 2025).

• United States: Value and volume grew by 9% and 9.4%, respectively. Trivento Reserve White Malbec surged 195.2% in volume, while Cabernet Sauvignon jumped 226.8% (IRI, US Trends & Category Overview, 52 weeks ending August 3, 2025).

• Brazil: The brand maintains the accelerated pace of 2024 and grows 48% in sales value in 2025. White Malbec continues to be the best-selling Argentinian white wine in retail, with a growth of 21% in value (sell-out date YTD August 2025).

• Mexico: Trivento Reserve ranks #2 among Argentine-origin wines and leads the MX$200–300 price segment (sell-out data YTD March 2025).

Innovation, Premium Wines, and Cultural Connection

Available in over 60 countries, Trivento continues to build emotional connections with consumers. Its “Sobremesa” campaign celebrates the cherished tradition of lingering at the table, sharing stories and wine—a practice deeply rooted in Latin culture. Integrating these cultural touchpoints into Trivento’s marketing strategy strengthens the ability to connect with consumers in ways that go beyond the glass. The portfolio includes the innovative White Malbec, the award-winning Golden Reserve Malbec (95 points from Decanter, 96 from the International Wine Challenge), and the iconic Eolo Malbec, sourced from century-old vines. Sustainability Commitment: Net Zero by 2040 Trivento complements its winemaking excellence with a strong commitment to sustainability. The winery has accelerated its carbon neutrality goal by a decade, embedding eco-friendly practices across its vineyards, production, and operations.

September 17, 2025

1000 Stories Unveils Majestic Collection Inspired by the Spirit of the American Bison

Bold new packaging elevates brand identity while deepening commitment to wildlife conservation through expanded partnership with Yellowstone Forever.

 

HOPLAND, Calif. (September 17, 2025) — Craft wine brand 1000 Stories today announced the launch of its Majestic collection, marking an evolution in both design and purpose. The Majestic collection reflects the ongoing journey of the 1000 Stories brand, celebrating its unique voice and vision in American wine.

The collection’s design draws inspiration from the brand’s longtime icon, the American bison, reimagined as a symbol of strength, heritage and untamed spirit. It amplifies the brand’s core narrative of exploration and storytelling while highlighting its focus on purpose-driven work, notably its partnership with Yellowstone Forever, the official nonprofit partner of Yellowstone National Park. This collaboration supports ongoing bison conservation efforts in one of the last places on earth where wild herds roam freely.

“Consumers today are increasingly shopping with their values in mind, using their dollars to support brands that stand for something meaningful,” said Tiffany Tran, Director of Marketing for 1000 Stories. “That’s what makes this collection so exciting. We’ve elevated the bison as the hero on our label, and in doing so we’re not just making a powerful visual statement, we’re reinforcing our commitment to wildlife conservation through our partnership with Yellowstone Forever. Every bottle becomes a chance for consumers to be part of that story.”

Since its founding, 1000 Stories has been known for pushing boundaries, from being the first brand to age wine in bourbon barrels to its continued focus on powerful storytelling and authentic partnerships. The launch of the Majestic collection marks the next chapter in that journey. The front label introduces a striking new visual identity, featuring a fully illustrated bison charging forward with power and purpose. On the back label, the brand’s longstanding partnership with Yellowstone Forever is proudly featured.

“With this new collection for 1000 Stories, our goal was to strike a bold visual chord with a younger audience, without losing the soul of the brand,” said Jerome Maureze, Executive Creative Director at oneteam™, the agency behind the redesign. “Woodcut-inspired linework, saturated color, and refined copper detailing create texture, depth, and shelf impact. Angled bands of color suggest motion and momentum, serving as a visual cue to the brand’s belief that every bottle tells a story. The final design feels fresh, elevated, and unapologetically expressive.”

To celebrate the release of the new collection, 1000 Stories will sponsor the annual Young Patron New York Benefit event hosted by Yellowstone Forever in New York City on September 30. The brand will provide wine for guests and donate a curated wine set for the evening’s auction, supporting efforts to protect bison and preserve their natural habitat. Approximately 400 attendees are expected.

Majestic collection wines will begin rolling out to stores nationwide in September 2025. The collection will feature a Cabernet Sauvignon, Red Blend and Pinot Noir, and retail for $16.99.

www.1000storieswines.com