June 26, 2024

Bodega Trivento is the World’s No. 1 Best-selling Argentinian Wine for the Fourth Year in a Row

MENDOZA, Argentina, (June 25, 2024) — Bodega Trivento, certified B Corp winery, is thrilled to announce that it has been recognized as the world’s top-selling Argentinian wine for the fourth consecutive year. This acknowledgment comes by way of the 2023 report from IWSR Drinks Analysis, the preeminent global alcoholic beverage market research and trends firm. Anchored by a continued commitment to innovative winemaking techniques and sustainable business practices, Trivento continues to grow its presence in markets across the world.

Trivento initiated a comprehensive growth plan five years ago and has seen an 18% increase in volume and a 21% increase in value since then. As part of Trivento’s commercial strategy, the winery has widened its product mix to include robust investments in the premium and luxury categories with the Trivento Reserve, Golden Reserve and Eolo lines. Across the Trivento portfolio, the winery has established a distribution network spanning more than 60 markets globally.

“We are proud to see Bodega Trivento’s impact extend far beyond our home in Mendoza, Argentina,” says Marcos Jofré, CEO. “Domestic wine sales rose by 63% in 2023, and our other key markets, including the United States, Mexico, the United Kingdom and Brazil, also saw significant growth.” Bodega Trivento is the second-highest netting sales brand within the Viña Concha y Toro family of wineries.

For years, Trivento’s continual investments in vineyard holdings and cutting-edge green technology have enabled the winery to achieve even greater efficiency in resource utilization as well as control over the quality of every single Trivento bottling. Trivento Eolo Malbec is the pinnacle of Trivento’s offerings, an exquisite single-vineyard bottling from century old vines in the heart of Luján de Cuyo. Since its launch, the wine has garnered acclaim from some of the world’s most renowned wine critics.

Trivento Reserve Malbec was the second-largest wine brand in the U.S. in 2023, and the winery’s impressive growth is continuing into 2024. According to a series of NielsenIQ Scantrack reports from the 52-week period ending Feb. 24, 2024, Trivento is the top Argentine wine brand in the British market and the Trivento Reserve Malbec claims the No. 1 spot in red wine market sales, considering all origins. Building on the winery’s success with red Malbec, Bodega Trivento revolutionized the popular category when it launched the Trivento Reserve White Malbec in 2019. The wine launched in the United States last year with the 2022 vintage in Florida, New York and Georgia—and immediately sold out. With the 2023 vintage, 16 additional states have opened distribution, production has scaled up to meet demand, and numerous other Argentinian wineries have since followed suit in producing white Malbecs of their own.

“American consumers have a strong connection with Trivento, and today it is the second-largest Argentinian wine brand in the premium segment in the U.S.,” said Rodrigo Maturana, President of Marketing for Viña Concha y Toro USA. “This impressive growth is a testament to Trivento’s innovative spirit, unwavering commitment to sustainability, and excellence in winemaking. As we continue to expand Trivento’s distribution stateside, we look forward to bringing these beloved wines to more and more consumers.”

One of the largest B Corp-certified organizations in the Argentinian agricultural sector, Bodega Trivento continually commits to sustainable agricultural, vinicultural, and social and economic practices across its three production facilities. As a result of this ongoing work, the winery recently advanced its voluntary commitment to achieve net zero emissions by 10 years, shifting the goal date from 2050 to 2040. Guided by the principles of sustainable innovation, the winery plans to continue infrastructure development at the winery’s home base in Maipú, Argentina, building upon its robust gastronomic and hospitality programming as well as wine portfolio.

Other Key Market Highlights Into 2024:

Mexico: Trivento Reserve lead the Argentinian wine category with a 32% market share value and 35% market share volume. Trivento Reserve was the second-best performing wine at its price point ($Mx 200-300). Nielsen, YTD March 2024

Brazil: Trivento was the second best-selling Argentinian wine with a 52% increase in value. Trivento White Malbec grew 74% in value, becoming Top selling Argentina white wine. Nielsen, YTD April 2024

United Kingdom: Trivento experienced an 8.5% growth in value with a 2.4% share of total market. The Trivento Golden Reserve Malbec had an exceptional growth in value of 64.4%, while Trivento Private Reserve Malbec showed a 6.9% growth. NeilsenIQ Scantrack, 52-week period ending May 18, 2024

United States: Trivento experienced the greatest increase in value and volume share gains of all premium Malbec (+4% share), all premium+ Argentinian wines (+3% value share and +2% volume share) and Argentinian wines across all segments (+27% value share and +25% volume share). Circana Total MULO + Convenience, 52-week period ending June 8, 2024

About Bodega Trivento

Rooted in the energy of Argentina’s passion for wine, Trivento—meaning three winds—is synonymous with expressive, terroir-driven Malbec that paints a vivid portrait of Mendoza’s high-altitude vineyards in the foothills of the Andes Mountains. The character and quality of each wine is guided by the spirited vision of Chief Winemaker Germán Di Cesare, who honors the varied soils, mountain snowmelt and powerful winds that shape Mendoza’s vines.

In the United States, three distinct Trivento collections highlight the unique characteristics of two coveted sub-regions in Mendoza, Luján de Cuyo and Uco Valley: Eolo, a single-vineyard luxury Malbec from century-old vines; Golden Reserve, a passionate expression of historic Malbec vines and Reserve, a beloved collection from estate vines. Founded in 1996, Trivento today welcomes visitors to experience the wine and culture of Mendoza at Bodega Trivento in Maipú or through a virtual tour.

June 11, 2024

Bonterra Organic Estates Introduces New Winemaking Team Alongside Reimagined Label

America’s Favorite Organically Farmed Wine Enters Next Era Amid Exponential Growth

HOPLAND, Calif., (June 12, 2024) – Bolstered by 16 percent growth in the first quarter of 2024 across a diverse portfolio of organically farmed wines¹, Bonterra Organic Estates today announced powerhouse winemaker Margaret Leonardi-Pruett will helm the brand’s beloved Bonterra Collection as Senior Winemaker, beginning with the 2024 vintage.

Following the retirement of celebrated Bonterra winemaker Jeff Cichocki, Leonardi-Pruett joins Sebastian Donoso in fueling the brand’s burgeoning momentum. Donoso, the esteemed winemaker behind Bonterra’s award-winning Single Vineyard Collection, adds the brand’s Regenerative Organic Certified® Estate Collection to his repertoire, while viticulture expert and climate-smart farming advocate, Joseph Brinkley, continues to oversee vineyard operations for Bonterra.

Building on a Legacy

“I am thrilled to join Sebastian in stewarding a heritage brand that places so much value on how we impact the environment and communities,” said Leonardi-Pruett. “Working with organic grapes from vineyards throughout the state of California gives me the opportunity to express the pure quality that organic farming affords us.”

To this new role, Leonardi-Pruett brings nearly 15 years of experience crafting award-winning wines for a diverse array of celebrated brands. She joined the company in 2015 and most recently served as head winemaker for Fetzer, becoming the first woman to lead the brand’s winemaking team in its more than 50-year history. Donoso, whose winemaking career spans more than 17 years, joined Bonterra Organic Estates in 2017. He previously crafted small-lot wines from organic vineyards at Campovida and Saracina wineries in Mendocino County.

Both Leonardi-Pruett and Donoso bring a wealth of expertise and a collaborative spirit to their individual roles, acting as a sounding board–and a tasting palate–for one another, and inspiring new ideas and innovations.

“I’m excited about the invigorating energy Margaret brings to Bonterra, and I look forward to working closely with her on crafting our portfolio of Bonterra wines,” said Donoso, recently elevated to Senior Winemaker at Bonterra Organic Estates. “I am especially passionate about our estate-grown fruit, because it gives me the opportunity to accentuate the nuances that make inland Mendocino County unique.”

The Next Generation of Bonterra Packaging

As Bonterra embarks on its next chapter, consumer interest in organically farmed wine is soaring. Amid a downturn in conventional wine sales (-0.9 percent), sales of organic wine grew an impressive 27.9 percent in the first quarter of 2024², indicating consumer preferences are shifting toward values-aligned brands like Bonterra–which aptly means Good Earth. And as consumers increasingly recognize wine made from organic grapes as an integral part of a broader farm-to-table movement, Bonterra is poised to continue its impactful role in the category’s growth; the brand is accelerating with a velocity change of 13 percent³.

As consumers evolve toward more sustainable wine options, Bonterra is reimagining its label for the Bonterra Collection, bringing a fresh and modern aesthetic to the brand’s longstanding organic ethos. In addition to its contemporary block-letter logo, the next-generation label heralds Bonterra’s commitment to promoting biodiversity as a fundamental tenet of organic grape growing. Hand-drawn illustrations of specific beneficial insects and birds found on Bonterra’s estate–matched to each varietal–spotlight the invaluable contributions of wildlife to the vineyard ecosystem.

“Our new packaging reflects our deep roots in environmental stewardship and our optimistic outlook toward the future of climate-smart farming and eco-minded winemaking,” said Rachel Newman, Senior Vice President of Marketing at Bonterra Organic Estates. “This pivotal moment marks the start of a new era in Bonterra’s nearly 40-year history, and gives us the opportunity to connect in a meaningful way with consumers who share our values.”

References 

[1] Circana L13 Weeks ending 03-31-24, Total Mulo + C
[2] Circana L13 Weeks ending 03-31-24, Total Mulo + C
[3] Circana L13 Weeks ending 03-31-24, Total Mulo + C